The logo is dead. long live the logo

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by Vijay Anand (proposing) on Tuesday, January 22, 2013

Visual Arts + Design

Session type

Technical level

This is a proposal requesting for someone to speak on this topic. If you’d like to speak, leave a comment.


To Talk about Logos when it comes to Brand Identities.

Is there a pending evolution that we haven't looked at yet?

How does a logo survive the demands of the 21st century?


The Year is 2013. We still consider the Logo of a company, a startup, a product as one of its biggest brand identities. However thanks to the immense potential with the ability to create morphs, Logos have very little recall value - don't trust me? Tell me the last really outstanding logo you saw. I rest my case.

On the other hand, Google dared the world a little. There wasnt one logo, they doodled with it everyday (if they can be allowed to) and still retain their brand.

Is that the evolution?

Topics that will be discussed:
1. Are Logos evolving into something else?
2. Can a logo be a sound?
3. Daringly, should a Logo just be a QR code that reveals an image, plays a sound, a video or conveys your message?
4. What are the constraints of developing a logo and what to take into account.


Creative Understanding
Understand how branding works

Speaker bio

sandeep makam has over 10 years of experience across several disciplines like advertising, copy writing, graphic design, sales and strategy, digital marketing, communication design & more.

sandeep is the co-founder & managing partner at be positive 24, one of Chennai's finest communication design agencies established in 1996 and a director at YOU&i Digital, a digital design and development agency established in 2012.

when he's not playing an amateur dad, he also loves movies, traveling, photography and making things look good.


  • 2

    [-] sãńdėėp mäkäm 7 years ago

    would love to express my mind on this one. topic: the logo is dead. long live the logo. (how does a logo survive the demands of the 21st century).

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