Hacking A "Revenue Engine" For Your Startup: A Must-Have For Success
by Vaibhav Domkundwar - BetterLabs on Thursday, February 28, 2013
- Session type
- Technical level
The #1 reasons startup businesses fail or stagnate is because they are not able to figure out a sustainable and repeatable way of finding "new" customers and growing revenues. The objective of this talk is to share 3 different first hand experiences at building a "revenue engine" for 3 startups in different segments and at different stages. I would love to take specific questions or look at a business realtime in the Q&A section and explore how one might build a revenue engine for it.
In this discussion, I will go over a very systematic approach of understanding and discovering ways to create a wide range of customer acquisition channels for your startup. I will describe, with specific examples, my personal experience in doing this at 3 different startups. My aim is to leave you with a structure that you can apply to your business and come up with ways to quickly improve your visibility within your prospect base and lead towards a sustainable revenue engine.
- Everyone is welcome.
- If you are part of a startup or run your own then it might be apt
- I'd love for you to ask questions and make it a conversation than an lecture
I have been an entrepreneur my entire working life barring the first 18 months, and have had an opportunity to work with some of the smartest minds in Silicon Valley over the years. I cofounded Roamware (the #1 player in the mobile roaming solutions space), founded ReadyContacts (a niche marketing data company with customers like CA, Salesforce, Akamai and others) and run a micro-venture firm, Better with offices in San Jose and Pune. I have focused on and evolved marketing strategies and customer acquisition across all these startups and created a structured approach for hacking growth, which I hope to share via this session.
I also mentor and advice startups on product, design and marketing. Besides this, I am passionate about non-profit causes and figuring out ways scale philanthropy. To that end, along with my team, I created KivaAlerts (which at its peak drove high volume of loans on Kiva.org) and had the opportunity of helping create the 0.1 version of Milaap, which is the Kiva of India and an incredible initiative. Full bio is here: www.linkedin.com/in/better/