Design For Startups

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by Ria Rajan on Thursday, March 7, 2013

Visual Arts + Design

Session type
Lightning Talk

Technical level


To present 5 different definitions of design I believe to be relevant to the startup universe.


As a creative practitioner, the 3 over arching ideas of my practice are - Create - Curate - Collaborate. Donning the hat of a curator for this talk, I will present 5 definitions of Design that apply themselves beautifully to the context of start-ups.



Speaker bio

Ria Rajan is an independent designer + creative practitioner based between Bangalore - Cochin - Goa. As an alumnus from Srishti School of Art, Design and Technology, she is interested in design practices and pedagogy, and the application and effects of design thinking.

Having spent the last six months, deeply embedded in the startup universe at (, she has been spending a significant amount of time thinking about the relevance, function and nature of design to this context.