Story-fy your Pitch

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by Amrutash Misra on Wednesday, January 23, 2013


Session type

Technical level


Value Proposition. Benefits. Pros and Cons. USP. Pitch. Your customers don't want to hear all this.

What they want to hear is a good story. What they want is to be part of a great story.

Through this workshop, you will learn, with example, a few simple ideas to make your pitch sound like a really good story.


  1. What makes a good story? What do good stories have in common?
  2. What tricks do great storytellers use? Where can I find out more about these?
  3. A template that Ad-makers use -- with a few examples.
  4. How to convert all of this knowledge into a good ppt.
  5. How to collaborate with designers / other partners on this?


Pen and paper!

Speaker bio

To start with, I love stories.

But more specifically, my journey into the world of stories started in college when I attended a workshop on creativity conducted by KnowInnovation, a leading creativity consultancy firm based out of UK. What I learnt is that there are people who study the arts and try to find patterns. Much like in science.

In Unilever, I saw a few templates in action. These templates made great ads -- ads that felt really creative, but were actually scripted based on a formula.

Later, I started studying the work of Joseph Cambell and Cristopher Booker -- these guys studied stories and tried to recognize the patterns. As I learnt, I started applying these to my startups -- to a good measure of success. Each of our presentations, internal and external are story-fied.

I've personally told stories to children (in schools) for over 1000 hours in the last 3 years. And my team together has told over 10000 hours of stories.


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    [-] Lakshmi Rebecca 7 years ago

    I think when it comes to a story, this applies to pitching to investors too. We could make this session a Lighting Talk session and have a bunch of people, starting with you, offering insights to people. Alternatively, this can be a panel. A person I'd right away suggest is Jimmy Yeoh of Iloho who's based in Bangalore now. He's a serial entrepreneur and his current start up is a travel social site.

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      [-] Amrutash Misra 7 years ago

      We've been doing a 2-day workshop called 'Basics of Stories' for the last 2 years or so for school teachers (who have the incredibly thankless job of telling stories to the most judgemental kind of audience -- children). I am going to condense into 1 hour. We once video-conferenced it over a few Cognizant campuses for an hour and a half. That was perfect I think. But I can manage to cut down another half an hour since -- will skip the introductions, summaries, etc. Anything less than an hour -- I wouldn't really want to be a part of as I wont be able to deliver any value to the people sitting in.

      I don't want to do a panel or a series of talks. Sorry, but this is a well-rehearsed workshop we've been doing for a long time now. I've mentioned the 5 topics in the description -- each is about 10-15 mins long.

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    [-] Lakshmi Rebecca 7 years ago

    Ok. Thanks Amrutash!

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    [-] Shan Gehlot 6 years ago

    Looking forward

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