by Amrutash Misra on Wednesday, January 23, 2013
- Session type
- Technical level
Value Proposition. Benefits. Pros and Cons. USP. Pitch. Your customers don't want to hear all this.
What they want to hear is a good story. What they want is to be part of a great story.
Through this workshop, you will learn, with example, a few simple ideas to make your pitch sound like a really good story.
- What makes a good story? What do good stories have in common?
- What tricks do great storytellers use? Where can I find out more about these?
- A template that Ad-makers use -- with a few examples.
- How to convert all of this knowledge into a good ppt.
- How to collaborate with designers / other partners on this?
Pen and paper!
To start with, I love stories.
But more specifically, my journey into the world of stories started in college when I attended a workshop on creativity conducted by KnowInnovation, a leading creativity consultancy firm based out of UK. What I learnt is that there are people who study the arts and try to find patterns. Much like in science.
In Unilever, I saw a few templates in action. These templates made great ads -- ads that felt really creative, but were actually scripted based on a formula.
Later, I started studying the work of Joseph Cambell and Cristopher Booker -- these guys studied stories and tried to recognize the patterns. As I learnt, I started applying these to my startups -- to a good measure of success. Each of our presentations, internal and external are story-fied.
I've personally told stories to children (in schools) for over 1000 hours in the last 3 years. And my team together has told over 10000 hours of stories.