Facebook activism is better than no activism

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by rashmi v on Monday, February 11, 2013


Session type

Technical level


Harness the power of Social media to bring about sustainable change.


Social Media's power to bring about social change is oftentimes written off as the "online version of drawing room conversation" or " "idle chatter" with no significant impact. So much so that the term ' slacktivist' is used for people who espouse causes online. This session aims to provide cases and concrete examples of why social media can create a positive, sustainable and measurable impact on development, gender and economic issues.

Speaker bio

Rashmi Vallabhajosyula is (in no particular order ) slacktivist, entrepreneur, quizzer, writer, tilter@windmills. Her experience with the Society of Painted Dented Ladies of India, led to this particular epiphany.


  • 1

    [-] Himanshu Rohilla 7 years ago

    I think this is quite relevant in the current scenario and there is a lot of cynicism around online activism. My personal observation in the recent past has been, that young journalists crawling the social media picked up matters with most online attention and brought them to mainstream media brings wider recognition and prompting the authorities to atleast get up and take notice. My 2 cents in support

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