by Ansoo Gupta on Tuesday, February 12, 2013
- Session type
- Technical level
Our body is a machine. It processes inputs. And GIGO, obviously.
In India, last 20 years have seen the food on our tables change from fresh, natural, seasonal items to chemical-laden, processed, cold-storaged things that we eat and drink everyday now. No need to list the ramifications here. We are all aware of them. What we need is a little consciousness of what we are feeding into our systems and what can be changed.
I wish to share my observations and learnings that can be applied in our daily lives without making any deep philosophical changes :-)
We constantly talk about all the lifestyle changes that we have witnessed in India in last 20 - 25 years and feel nostalgic about 'good-old-days'.
One very basic element of our life that we know has changed for the worse is the food that we eat. From fresh, natural, seasonal items to chemical-laden, processed, cold-storaged things that we eat and drink everyday now. And this symbolizes a lot of changes that human beings have brought upon themselves in the name of progress.
This session (a mix of slides and AVs) would focus on separating wheat from the chaff and what can we do at our individual and household level to improve the quality of inputs that we feed ourselves.
Growth of processed food industry and the medical industry might not be real progress indicators after all !
Ansoo has spent all her professional life in media, advertising and marketing - helping brands connect with consumers across print, television and digital media. The rest of her life is being spent as a consumer, listening to an ever increasing barrage of brands advertising to her.
She is learning funambulism these days.