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by Abhinav Chandran on Friday, February 15, 2013


Session type

Technical level


The goal of this lecture is to show people how they can take advantage of game design in various aspects of their life and business and reap substantial benefits.


Do you enjoy playing mobile games like Angry Birds, or console games like Call of Duty? I am going to tell you how you can borrow concepts from games like that and turn parts of your life into a game. Game Design is used to create engagement between the player and the game. It uses techniques that can be applied in pretty much every walk of life. You don't need to be a gamer or be interested in games at all in order to appreciate the beauty of this concept.

It has a wide array of applications from fitness to marketing. I will show you examples of existing applications and also talk about possible new applications including my vision of how it can be used to bring change in our society and provide sustainable solutions to our existing problems. If you have a business I will give you suggestions on how you can engage your customers, if you are a team manager i'll show you how you can engage your team and get the most out of them or if you just want to make your life more fun and meet your personal goals, i'll cover that too.

It is an emerging and fast growing field that by 2014 is expected to be adopted by 40% of Global 1000 companies to transform their business operations and by 2016 is expected to be a multi-billion dollar industry. I want to give you a heads up of what's in store in the future and how you can get a head start on your competition.

Come and enjoy this fun session on how you can make your life more fun by learning from games.

Speaker bio

I am a professional game designer and developer who has been designing mobile games working for the California based company RockLive for three years and have made games that have been downloaded over 7 million times, are played over 2 million times a day and have topped the charts in over 25 countries. My portfolio includes chart buster games made to feature Mike Tyson, Cristiano Ronaldo and Usain Bolt. I am currently in the field of Gamification catering clients from several different countries.


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