Personal storytelling for business

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by Sabapathy Narayanan on Monday, February 18, 2013


Session type

Technical level


Stories improve the stickiness of communication and many companies fail to do that. Whenever you tell companies to use stories, they kind of start thinking what kind of stories to be used. It should always be personal stories that are short with a defined business objective. How do you come up with such personal stories or for that matter where do you look for such personal stories will be addressed in this session.


This session would cover the importance of stories in business communication. However, lot of people think that it is an artistic pursuit to come up with stories and my belief is that it is not so. This session would uncover the value of using personal stories in a corporate setting and a few examples of it would be covered. It would also discuss some simple steps to identify or create such personal stories to be used in a corporate setting


None whatsoever, except the interest to better the stickiness of your communication

Speaker bio

Squirrels, Rabbits and Elephants fascinate me the most and I study their characteristics deeply. I use a number of stories that involves these animals in my day-to-day work. I believe that by now you would have figured out that I do storytelling for a living.

All of us keep telling stories in our day-to-day lives. We tell stories about our children, colleagues, our day, our travel etc. but we just don't call them stories. There is a lot to learn and share from these personal stories.

For me, an example is a story, an anecdote is a story, a conversation between two people is a story, timelines about a person is a story. This would allow people to communicate and connect effectively with their audience. The advantage of stories is that it becomes easy to understand, easy to remember and easy to re-tell - essentially it improves the stickiness of your communication.

I do purpose driven stories for organizations through my workshops, where I help companies in evolving their value proposition, positioning, differentiators, and in creating sales worthy and PR worthy stories that they can take to their target segments. I facilitate storytelling workshops for organizations helping them in achieving their communication goals.

I have expertise in services marketing, marketing communication, sales process, pre-sales, team building and mentoring. My 15 years or experience coupled with storytelling delivers immense value to my customers.

I also maintain a very active storytelling blog at, where a number of people contribute stories regularly. Do have a look at it and see if you want to contribute.


  • 1

    [-] Vijay Anand 7 years ago


    Would this be similar to :

  • 1

    [-] Sabapathy Narayanan 7 years ago

    Vijay, Not very similar, however the premise is the same which is the power of stories in business communication. Many people find it difficult to create stories and my talk would focus on how to find personal stories and use them in business environment advantageously. Saba.

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