by Jeeva Anna George on Wednesday, December 11, 2013
- Session type
- Technical level
Labelling is a huge crisis in the Indian Food Industry. Stringent Laws are not in place. As a consequence people with allergies intolerances suffer. Ingredient Labelling should be compulsory to start off the next wave of Allergen Labelling. Very few Indian Cos FMCG's list Allergens today. Is there a way out? How do we get the Industry to push this and make India a safer place to live for everyone. We need to know what we are eating. " Let Food be Thy Medicine" - Hippocrates
A talk on what are the current policies in India. What should one what watch out for?
Labelling is it important , is it stringent in India?
Way Forward and a look at Other models in countries like the US FDA etc.
Jeeva Anna George an Economist by qualification but now runs Jeeva, glutenfreeliv.in - A Gluten Free Venture. Her Passionis to Drive Awareness on the Gluten Free Lifestyle in India. As a Celiac or as a Person with Celiac Disease in India - she understands the challenges and hopes to improve the nightmare of living with Celiac in India. To her Gluten Free is not a Fad or an Allergy it is an Auto Immune Disorder which currently has no Cure in the World. The Only way out to control this is by Being on A Gluten Free Diet for the rest of one's life. This Disease now affects almost 1% of Indians but many are yet undiagnosed.
She is a part of the Celiac Society of Delhi and has been promoting awarenes on Food, Food Labelling and Celiac Disease effectively since 2 years.
Her Research background has led to connect with Celiacs, Doctors and Gluten Free advocates worldover. Her personal experience and her research on this industry is what drives her passion to talk about this.
You can see more of her work at www.facebook.com/GFIndia or www.glutenfreeliv.in .]