Learnings from the failure of Mango DVM

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by Ramkumar RS on Monday, December 23, 2013

Geekery (Science, Tech and Life Hacks)

Session type

Technical level


To share the learnings from the failure of Mango DVM as a venture (founded and angel funded in 2007, shut down operations in Sep 2013).

Mango DVM was in the business of distributing and retailing digital music to the middle and bottom of the pyramid through shops.


Mango DVM was angel funded by Chennai Angels in 2007. After 3 rounds of funding and 4 different business models, the business was shut down in Sep 2013. During these 5 years, Mango DVM achieved 50 dealers, 500,000+ downloads and Rs 1.5 Million in revenues but failed to scale and could not become profitable.

Ramkumar R S, founder of Mango DVM will share his learnings from this failed venture.



Speaker bio

Ramkumar R S is an entrepreneur and consultant in Chennai. Even during his corporate days (1987-2007), he was always associated with new products, new divisions, new markets and new business models. Later he founded Mango DVM along with Deepak Ramesh with angel funding in 2007. The business did not scale and was shut down in Sep 2013.

Since 2010, Ramkumar had been associated as a Consultant for Marketing and Product Management for many early stage product companies. He was / is associated with products and companies such as Techcello (Gartner Cool Vendor 2011), Synergita, Terra Tech, m3i, Autosys, Ideyeah, Sai Balaji, First School etc.