From selling shoes to fund-raising for NGOs to selling tickets and sponsorships for technology conferences: how I became a salesperson

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by Zainab Bawa on Sunday, January 5, 2014

Section
Geekery (Science, Tech and Life Hacks)

Session type
Lecture

Technical level
Beginner

Objective

In this talk, I share insights from what I have learnt about sales from my grandfather – a licensed plumber, my father – a shoe maker and my stints with selling shoes, fund raising for NGOs, and now doing sales and marketing for technology conferences I organize at HasGeek. The talk presents insights on customer relationships, and the fallacy and importance of metrics for measuring RoI.

Description

In this talk, I share insights from what I have learnt about sales from my grandfather – a licensed plumber, my father – a shoe maker and my stints with selling shoes, fund raising for NGOs, and now doing sales and marketing for technology conferences I organize at HasGeek. The talk presents insights on customer relationships, and the fallacy and importance of metrics for measuring RoI.

Requirements

Interest in doing sales, being persuasive and promoting your organization or yourself.

Speaker bio

Zainab Bawa has been conducting ethnographic research since 2003 on space and politics. She is a split personality in that one side of her is the Schedule Nazi and persuasive sales person at HasGeek. This side of her personality is also the co-founder of HasGeek and the great geek herder. The other part of her personality thrives on stimulation and insights from ethnographic research and interacting with people. This part of her personality stems from her incomplete PhD with which she shares an intense love-hate relationship.

Comments


  • 1

    [-] Sarup Banskota 3 years ago

    Hey Zainab, I think your objective and description are the same, you might want to change that :)

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