Social Media for Business

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by Pravash Dey on Thursday, January 16, 2014

Section
Workshops

Session type
Workshop

Technical level
Intermediate

Objective

4.2 billion people use a mobile device to access social media sites. 60% of consumers say the integration of social media makes them more likely to share a product or service. It is pretty clear there is a lot of potential in social media to help build a brand, so don’t waste it in 2014- Inspire. Invest. Integrate. Innovate!

Description

Workshop description:

  1. LISTEN- to your customers, their behaviour and the demand for your products and services
  2. PRODUCE- incredible content to grow your audience
  3. ENGAGE- communities to keep you ahead of your competitors
  4. CONVERT- participants into loyal customers
  5. CONTROL- Quality not Quantity (If you can’t measure it, you can’t manage it)
  6. GROW- Build your Brand in less than 20 days

Requirements

Laptop, Tablets and Mobiles

Speaker bio

Pravash Dey is a serial entrepreneur, educator, enterprise mentor and philanthropist (Rotarian). He holds an MBA (Master of Business Administration) from Brunel University, United Kingdom and has earned Master of Arts (Tourism Administration) from Regional College of Management, India. He combines his passion for entrepreneurship, corporate branding experience, and strategic innovative ideas to help professionals stand out, enhance their professional portfolios and be market leaders. Pravash has been regularly involved and shown his entrepreneurial spirits with various organisations like Brunel Entrepreneurs Society, NACUE, ICUE, Startup Britain, Global Entrepreneurs Congress, Youth Investment Fund, UK-India CEO Forum and Business 2012 campaigns, etc.

He is the founder of Consulting Leaders Ltd, Global Entrepreneurs Partnership (GEP),and Enterprise India. He's delivered lectures, presentations and workshops on the corporate communication, international marketing, corporate branding and entrepreneurship. He is a next-gen member of UK-India Business Council, StartUp Britain Local Champion, Ealing and Development Ambassador, The Asian Foundation for Philanthropy.