Digital Marketing Strategies for Start ups

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by Mohit Maheshwari on Monday, January 20, 2014


Session type

Technical level


This workshop will cover practical steps which Start ups can take for strategizing and executing Digital Marketing campaigns. The core techniques , tools which enable quick goto market strategies will be discussed in detail in the workshop.

The attendees will be given over 25+ strong actional ideas on which they can start work right away.
Some example , case studies explaining these concepts will also be presented.

I did a workshop which was Small Medium enterprise (SME) focussed earlier in October 2013.
But the proposed workshop for The Goa Project is for a Start up business.

Workshop in October 2013 for Small Medium enterprises.
“ Digital Marketing for SMBs ” – Check out the slides on and video recording here


Core Workshop items will include
-How to build your Digital strategy -How to construct your customer persona -How to build and grow your website , social traffic -How to continously attract traffic to your website, social platforms using SEO, Social Media, Email Marketing, -Video marketing, Blog Marketing ,Outreach campaigns & Digital PR -How to set up , track and manage your online reputation -Tools for tracking


Anything through which attendees can take notes.

Pen ,Pencil ,Notepad / Laptops / Tablets/ Smart phones

Speaker bio

Mohit Maheshwari is co-founder and Managing Director of NEW MEDIA GURU (NMG) - a full service digital marketing agency. NEW MEDIA GURU was started from London from an apartmen and now works with a broad range of clients and partners from all over the world including US ,UK, Australia,Singapore, Malaysia and over 20 other countries. The company clients include large brands,SMBs,digital agencies,funded and non-funded technology startups. Mohit has been in the industry for the last 13 years and has worked on digital marketing strategies for clients such as GE Money, Yahoo! India, Intuit, Bacardi, Nikon, Citibank and has worked with agencies such as JWT, IPG Media brands and helped small and mid size agencies in US, UK and Australia scale up their operations through setting up their digital production operations and sales, marketing strategies for business development.
Mohit also has taken Digital Marketing sessions and trained young Fashion designers at JD Institute of Fashion in his early career. He has also given motivational workshop on Discipline of Sales. He was one of the early bloggers from India and covered IAMAI events in its inception years. Mohit has also given presentations at conferences and meetups organized by Indiatimes, Microsoft and helped in organizing entrepreneurial meet ups. He is a member of TiE, SEMPO and NEW MEDIA GURU is a member of IAMAI, Microsoft Partner Network (MPN), Amazon Web services ( AWS) Partner network and Google Engage and Adwords partner.
Mohit has extensively travelled across US, UK, Europe and is passionate about helping clients and organizations irrespective of their scale and size. He is also featured in various newspapers and publications like Silicon Angle, Hindustan Times, Economic Times,Times of India and Digit magazine. Mohit plans to write his own book someday and work towards contributing to society through various social causes. When not busy with work, he makes it a point to attend EDM Music Festivals and loves to travel.


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