Business of Cinema-Marketing, In Film Brand Placement & Digitalisation of the medium

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by Sabina Banu (proposing) on Monday, February 2, 2015

Interactive Media & Cinema

Session type
Lightning Talk

Technical level

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An introductory session on the current trends in Cinema in India with respect to movie marketing & in film brand placement.


An interactive session on trends in Cinema with emphasis on the paradigm shifts over the last few years in case of movie marketing & in film brand placement and special focus on the digitalisation of the medium.

Speaker bio

A movie marketing professional with a background of Media Buying/negotiations and Strategic planning.
As part of my responsibilities in my previous stint with Interactive ( a WPP company and part of GroupM) I oversaw media delivery and ensured a best in class work product on Cinema plans with traditional and programmatic tactics. Standardized briefing, planning & optimization processes. Managed recruiting, hiring, career-pathing and development of team members.
Managed media accounts and developed strategies, plans and executed buys for Clients in the space of Cinema and Retail. Worked closely with client creative teams and creative agencies to facilitate execution of media plans.


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