Finding Desi in design

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by Abhijit Bansod on Tuesday, September 12, 2017


Session type

Technical level


How Desi ideas and Desi way of life could create glocal brands.


Desi has been part of word Design since its inception, yet we see western imitation in our business models, products around us. Desi in Design will share few possibilties what and how we could create new Indian Design Philosophy.For any true brand story the connection, meaning, craftsmanship and connect with the user are very important. India has been inspiration for rest of the world and we need to use our unique thousands of years old cultural abundance to create contemporary stories for us and for the rest of the world. It would require lot more than big brand ambassadors to create true Indian brands; it requires lot of pride in sharing local stories, living and practicing our way of life, creating contemporary meaning systems and celebrating day today rituals.
If Bollywood, Yoga, Ayurveda and curry can be global stories, we can truly create global Indian Design vocabulary.


Open mind and sense of belonging.

Speaker bio

Abhijit Bansod, a NID postgraduate, has been part of the new age design movement in India. After decade long experience with Titan Design Studio, he founded Studio ABD in 2008 to create a open platform to discover new facets of contemporary Indian Design.

Abhijit believes in celebrating creativity that combines fragments of Indian tradition with cutting-edge technology, and fuses cultural motifs and new age thinking. They conjure up sophisticated products that resonate with India’s rich past. Propelled by the humor, craft, rituals, people, situations and heritage of India, they create products that speak a unique language- an Indian design vocabulary.

Young Creative Entrepreneur 2011 by British Council ,
Best Designer Award- 2008
+ many more

Abhijit’s design journey was featured in Rashmi Bansal’s book Connect the Dots + many national, international magazines.

Jury Member
Cannes Lions Design- 2012
India Design Mark- 2013, 2014, 2015, 2016
Fakestival- 2014